Simplify Installation, Enhance Experience
For this year's new DC Inverter Water Source Space Cooler system launched by Amitime, Yunge Li said that its biggest technological breakthrough lies in simplifying the installation, enhancing the customer experience and improving the stability of the whole system.
On the one hand, the traditional two-way heating needs to rely on the floor heating end to produce heat and fan coil cooling, which involves complex installation processes such as piercing beams and punching holes, interrupting reinforcement, ceiling suspension, etc. Once the installation team's skills are not up to standard, it is likely to result in the room not being cooled, or the piping leaks, piping rattles, etc., which seriously affects the consumer's sense of experience. However, this floor cooler outdoor consists of floor heating machine host and hydronic module, and indoor only need to lay heat pump coil on the ground and install wall-mounted DC Inverter Water Source Space Cooler on the wall, which significantly reduces the installation difficulty.
On the other hand, the DC Inverter Water Source Space Cooler system integrates refrigeration, dehumidification and bypassing in one, which not only solves the user pain point of air conditioning cold wind blowing directly on the body (commonly known as ‘air conditioning disease’), but also brings the comfortable cooling experience of direct cooling without wind sensation and also reduces the humidity of the room, which effectively solves the technical problem of condensation that is easy to be generated by the ground refrigeration. At the same time, the system will not make the room excessively dry. Traditional air conditioning over dehumidification often leads to the room ‘the more you blow the more dry’, but the DC Inverter Water Source Space Cooler when the room humidity reaches 55% or so will stop dehumidification, to ensure that the room humidity is maintained at 50% to 60% between the human body to achieve the most comfortable state.
‘Although its effect is close to that of the ‘Five Constants’ system, its installation cost is only 700 to 900 yuan per square metre compared to the cost of ‘Five Constants’ which can easily cost several thousand per square metre.’ Yunge Li added, ‘Therefore, its application market is also very wide, in addition to the residential home market, it can also be used in beauty salons, moon centres, operating theatres, etc. While providing comfortable cooling, it also solves the pain points of traditional air conditioning filters that are prone to dust accumulation and inconvenient to clean.’
Innovative category, leading the breakthrough
‘Category innovation is akin to a 'high-dimensional strategy against a low-dimensional one,' representing a strategic high ground in marketing.’ This is a sentence that Yunge Li often says, he believes that when the brand has category awareness, can create a competitive new category, it can lead the industry breakthrough, attract more users to create a larger market, which is also the significance of the creation of the DC Inverter Water Source Space Cooler of the Amitime.
For Amitime's future strategy, ‘Previously, we have been focusing on heating, the main market is in northern townships that are not served by centralized heating systems, this market by the constraints of consumer power, the capacity is limited. Therefore, we have been trying to develop the vast southern market, but also found that if only a single provision of heating, the acceptance of southern users is not very high. If combined with the DC Inverter Water Source Space Cooler, then the domestic heat pump can be cooled in summer, heating in winter, dehumidification throughout the year, then it is expected that the floor heating will be applicable for 10 months a year, the Yangtze River Delta, the Pearl River Delta and other regions will become a potential market.’ Yunge Li analyzed.
For the development of the entire heat pump industry, ‘It turns out that we have no way to go head-to-head with fluorine central air conditioning, but if it is “heat pump+ DC Inverter Water Source Space Cooler + floor heating machine”, it can form a complete set of floor temperature control and humidity control system, which is more comfortable than the traditional fluorine machine, more energy-efficient, more efficient, and more cost-saving. costs, which not only enhances our market competitiveness, but will even have a ‘milestone’ significance for the future development of the whole industry.’ Yunge Li added.
In fact, the expansion from heat pump to refrigeration is still only the first step, the next five years, heat pump products will not only increase stability, improve energy efficiency, but also will continue to expand the scope of application, integration of humidification, hot water and many other functions, and ultimately to achieve from a single product to the integrated programme of the ascension of the leap.